Course record, checked 2026-09-16
AI SEO: Mastering Generative Engine Optimization (GEO): AI SEO course record
AI SEO: Mastering Generative Engine Optimization (GEO) is a self-paced AI SEO program from SkillUp (on Coursera), priced at free as of September 16, 2026. Its public curriculum names GEO, teaches LLM citation training and teaches AI visibility measurement.
- Provider
- SkillUp (on Coursera)
- Instructor
- Rajesh Menon and one unnamed co-instructor
- Price
- Free. Free to audit; certificate paid, included with Coursera Plus Provider-stated
- Format
- Self-paced: 2 modules, about 4 hours, flexible schedule
- Level
- Intermediate
- Modules
- 2
- Update model
- Not stated
- Names ChatGPT
- Yes
- Status
- Live
- Official page
- https://www.coursera.org/learn/seo-mastering-generative-engine-optimization-geo
- Checked
- September 16, 2026 Observed
What AI SEO: Mastering Generative Engine Optimization (GEO) teaches
| Attribute | Recorded | Definition |
|---|---|---|
| GEO | Yes | public curriculum explicitly names Generative Engine Optimization or generative search visibility |
| AEO | No | public curriculum explicitly names Answer Engine Optimization |
| LLM citation training | Yes | public curriculum explicitly teaches earning, influencing or measuring citations, mentions or recommendations inside AI-generated answers |
| Entity SEO | Yes | public curriculum explicitly names entities, entity optimization or knowledge graphs |
| AI visibility measurement | Yes | public curriculum explicitly teaches measuring or tracking AI visibility, mentions, citations, share of answer or prompts |
| Traditional SEO | No | public curriculum also covers conventional SEO (keyword research, on-page, technical, links) |
| Link and mention acquisition | No | public curriculum covers link or mention acquisition |
| Community | No | |
| Live support | No | |
| Certificate | Yes |
Evidence for this record
Module 1 covers the shift from keyword SEO to AI-driven discovery, entities and topical authority. Module 2 covers how AI systems generate answers, the content formats they favor, positioning content for AI citations, and evaluating GEO performance through competitor analysis. The page names Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. AEO as a term does not appear.
Paraphrased from the public page on September 16, 2026. Yes means the provider's page names the subject; No means the page describes the curriculum without naming it; Unverified means the page does not describe the curriculum in enough detail to say.
How this record is used
This record is one of 27 in the 2026 AI SEO course comparison. It contributes to the GEO, AEO, citation, measurement, pricing and format findings only where its value is Yes or No; Unverified values are excluded from that denominator. See the study's the 2026 AI SEO course comparison for the aggregate figures.
Corrections with a public source: research@aiseocourse.study. Providers can request a recheck when a curriculum page changes.