Course record, checked 2026-09-16
AEO Fundamentals: AI SEO course record
AEO Fundamentals is a self-paced AI SEO program from HubSpot Academy, priced at free as of September 16, 2026. Its public curriculum does not name GEO, teaches LLM citation training and teaches AI visibility measurement.
- Provider
- HubSpot Academy
- Instructor
- Jorie Munroe and Jenn Sanchez
- Price
- Free. Free (the companion Implementing AEO With HubSpot course is also free, but its practical exercises require Marketing Hub Professional or the standalone AEO tool) Provider-stated
- Format
- Self-paced: 7 lessons, 19 videos, about 2 hours 20 minutes of on-demand video with a certification exam; companion course Implementing AEO With HubSpot adds 7 lessons and 4 practical exercises
- Level
- Not stated
- Modules
- 7
- Update model
- Not stated
- Names ChatGPT
- No
- Status
- Live
- Official page
- https://academy.hubspot.com/courses/aeo-fundamentals-certification-en
- Checked
- September 16, 2026 Observed
What AEO Fundamentals teaches
| Attribute | Recorded | Definition |
|---|---|---|
| GEO | No | public curriculum explicitly names Generative Engine Optimization or generative search visibility |
| AEO | Yes | public curriculum explicitly names Answer Engine Optimization |
| LLM citation training | Yes | public curriculum explicitly teaches earning, influencing or measuring citations, mentions or recommendations inside AI-generated answers |
| Entity SEO | No | public curriculum explicitly names entities, entity optimization or knowledge graphs |
| AI visibility measurement | Yes | public curriculum explicitly teaches measuring or tracking AI visibility, mentions, citations, share of answer or prompts |
| Traditional SEO | Yes | public curriculum also covers conventional SEO (keyword research, on-page, technical, links) |
| Link and mention acquisition | No | public curriculum covers link or mention acquisition |
| Community | No | |
| Live support | No | |
| Certificate | Yes |
Evidence for this record
Lesson titles include one on optimizing for AI citations and one on measuring what matters in AEO. The page describes earning visibility in answer engines, optimizing pages so AI systems can extract and cite them, and metrics such as AI referral traffic, brand mention frequency, share of voice and citation rate. It also covers keyword research and E-E-A-T alongside SEO. GEO, ChatGPT, entities and backlinks are not named on the AEO Fundamentals page. Both certifications replaced HubSpot's SEO certification on June 25, 2026.
Paraphrased from the public page on September 16, 2026. Yes means the provider's page names the subject; No means the page describes the curriculum without naming it; Unverified means the page does not describe the curriculum in enough detail to say.
How this record is used
This record is one of 27 in AI SEO Course Study. It contributes to the GEO, AEO, citation, measurement, pricing and format findings only where its value is Yes or No; Unverified values are excluded from that denominator. The aggregate figures are on the findings page.
Corrections with a public source: research@aiseocourse.study. Providers can request a recheck when a curriculum page changes.