Course record, checked 2026-09-16
Introduction to Generative Engine Optimization (GEO): AI SEO course record
Introduction to Generative Engine Optimization (GEO) is a self-paced AI SEO program from The Open University (OpenLearn Create), priced at free as of September 16, 2026. Its public curriculum names GEO, teaches LLM citation training and does not describe AI visibility measurement.
- Provider
- The Open University (OpenLearn Create)
- Instructor
- Camille Sharon Kleinman
- Price
- Free. Free Provider-stated
- Format
- Self-paced: 1-hour beginner short course with a free statement of participation
- Level
- Beginner
- Modules
- 13
- Update model
- Not stated
- Names ChatGPT
- Yes
- Status
- Live
- Official page
- https://www.open.edu/openlearncreate/course/view.php?id=15505
- Checked
- September 16, 2026 Observed
What Introduction to Generative Engine Optimization (GEO) teaches
| Attribute | Recorded | Definition |
|---|---|---|
| GEO | Yes | public curriculum explicitly names Generative Engine Optimization or generative search visibility |
| AEO | No | public curriculum explicitly names Answer Engine Optimization |
| LLM citation training | Yes | public curriculum explicitly teaches earning, influencing or measuring citations, mentions or recommendations inside AI-generated answers |
| Entity SEO | No | public curriculum explicitly names entities, entity optimization or knowledge graphs |
| AI visibility measurement | No | public curriculum explicitly teaches measuring or tracking AI visibility, mentions, citations, share of answer or prompts |
| Traditional SEO | Unverified | public curriculum also covers conventional SEO (keyword research, on-page, technical, links) |
| Link and mention acquisition | No | public curriculum covers link or mention acquisition |
| Community | No | |
| Live support | No | |
| Certificate | Yes |
Evidence for this record
Sections cover what GEO is, where AI gets its information, what makes a source AI-trusted, why some brands get quoted and others ignored, and how to format content to match how AI builds responses. There is an SEO plus GEO section but no measurement, entity, AEO or link-building content. The modules count includes intro, acknowledgements and creator bio pages.
Paraphrased from the public page on September 16, 2026. Yes means the provider's page names the subject; No means the page describes the curriculum without naming it; Unverified means the page does not describe the curriculum in enough detail to say.
How this record is used
This record is one of 27 in AI SEO Course Study's dataset. It contributes to the GEO, AEO, citation, measurement, pricing and format findings only where its value is Yes or No; Unverified values are excluded from that denominator. See the study's AI SEO Course Study's dataset for the aggregate figures.
Corrections with a public source: research@aiseocourse.study. Providers can request a recheck when a curriculum page changes.